Social media images and videos sizes

UPDATED – Social Media Images & Videos Sizes For All Networks

Social media is a great way to get your content to be seen and your message to reach out, but if it isn’t presented correctly it won’t be great to your audience. With social media images and videos sizes for Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, Snapchat, WhatsApp and Pinterest, there are plenty of ways to stand out in the crowd. Now you just need to make sure you know what the size limitations are for each platform

Quick Cheat Sheet

This cheat sheet will help you create the perfect social media images and videos to fit every social media platform on the web. These size dimensions are standard and are used by most businesses, we’ve collected the most up-to-date sizes from each platform and presented them in a simple table so you can easily choose which one is the right one to use.

Let’s dig deeper to more details about every social media network and which is the right photo, image, design or videos size to use

Instagram images & videos size

Instagram lets you capture and share photos and videos in your own style. Instagram supports horizontal, vertical and square images and videos. You can enjoy photos and videos from friends as well as create your own story or feed. Here are some tips for posting great Instagram images, stories, reels and videos.

Instagram photo and video sizes
  • Instagram profile picture size : 1080 x 1080 ( recommended ), at least 320 x 320

Even though the dimensions are in a square format, Instagram profile photos and almost every platform are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Instagram post sizes (feed photos)

  • Landscape: 1080 x 566 pixels or 1920 x 1080 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 .”

If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio.

  • Instagram Stories image size: 1080 x 1920 pixels.

This is an aspect ratio of 9:16.

Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.

If you don’t use this ratio, the Story might show with strange cropping, zooming, or leaving large sections of the screen blank.

  • Instagram reel size : 1080 x 1920 pixels.

Keep in mind that Reels are cropped to a square image in your profile feed and a 4:5 portrait image in the home feed, so take care of any text or in video visuals in order not to be hidden.

  • Instagram Ads are the same as the above sizes whether it’s image, story, reel or video.

Facebook images & videos size

Facebook is a platform that supports everything, you can think of it as a network that keeps trying to match all the other social media networks and not to miss anything its audience like.

It supports posts with just words and no visuals, Posts with visuals, photos, HD videos, vertical short videos ( reels ) and stories with locations, tagging, commenting, sharing and all the other known features.

The good news is that all your daily needs are simple to follow, you can just stick to Instagram sizes we mentioned above or as illustrated in the cheat sheet photo.

let’s walk through Facebook Posts, Images, Stories, reels and Videos size:

Facebook photo and video sizes
  • Facebook profile picture size : 1080 x 1080 pixels (recommended)
  • Facebook cover photos size: 851 x 315 pixels (recommended by Facebook), but we recommend a bigger size for a business page by practical experience
  • Facebook business page cover photo size : 2460 × 1080 pixels (recommended for business pages)

Starting to use Facebook for business ? Check how to create a professional Facebook page.

  1. Display size on desktop: 2460 x 936 pixels
  2. Display size on a smartphone: 1920 x 1080 pixels
  3. for best results keep your texts and data away from the 4 sides to best result on both mobile and desktop
  4. Don’t drag to reposition once you’ve uploaded your cover photo.
  • Facebook event cover photo sizes: 1200 x 628 pixels (recommended)
  • Facebook square post size: 1080 x 1080 pixels (recommended)
  • Facebook story images & videos size : 1080 x 1920 pixels (recommended)
  • Facebook reels size: 1080 x 1920 pixels (recommended)
  • Facebook HD videos: 1920 x 1080 pixels (at least 1280 x 720 pixels)

Facebook image sizes for ads:

  • Facebook Feed ads image size: 1080 x 1080 pixels (recommended), Minimum size 600 x 600 pixels
  • Facebook Right Column ads image size: 1080 x 1080 pixels. (These are a desktop-only ad format)
  • Facebook Instant Articles ads image size: 1080 x 1080 pixels (recommended)
  • Facebook Marketplace ads image size: 1080 x 1080 pixels (recommended)
  • Image sizes for Facebook Search ads image size: 1080 x 1080 pixels (recommended)
  • Facebook Sponsored Messages ads image size: 1080 x 1080 pixels (recommended)
  • Sizes for Messenger inbox ads: 1080 x 1080 pixels (recommended)
  • Facebook Messenger Stories ads image size: 1080 x 1920 pixels (recommended). At least 1080 x 1080 pixels

Twitter images & videos size

Tweets with photos and videos are better received by your followers, providing them with more meaningful content in their feed and attracting more engagement from users. It’s important to use the right size for your media. 

Twitter photo and video sizes
  • Twitter profile photo size: 1080 x 1080 (recommended)
  • Twitter header photo size : 1500 x 500 (recommended)
  • Twitter ( Tweets ) in stream photo size: 1600 x 900 pixels (recommended)
  • Twitter ( Tweets ) in stream photo size: 1600 x 1600 pixels, or 600 x 600 pixels (recommended)
  • Twitter card image size:

    Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary card.
    Minimum size: 120 x 120 pixels

Twitter image sizes for ads:

  • Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results
  • Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio
  • App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio
  • Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio
  • Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio
  • Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio

LinkedIn images and videos sizes

As thousands of business professionals are on the lookout for new opportunities, the way you present yourself online is crucial. LinkedIn allows you to showcase your professional profile or company page with photos and videos. With your profile picture in place, it’s important to use the right size so that it looks its best and attracts others to connect with you.

LinkedIn photo and video sizes
  • LinkedIn profile photo size: 1080 x 1080 pixels (recommended)
  • LinkedIn profile cover photo size : 1584 x 396 pixels (recommended)

LinkedIn image sizes for company pages:

  • Company profile photo ( logo ) size: 1080 x 1080 (recommended)
  • Company cover image size: 2256  ×  382 pixels (recommended)
  • LinkedIn post photo size: 1200 x 628 pixels
  • LinkedIn square post photo or video size: 1080 x 1080 pixels (recommended)
  • Life tab main image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image sizes: 900 x 600 pixels
  • Square logo: At least 60 x 60 pixels
  • LinkedIn blog post link image size: 1200 x 627 pixels (recommended)

Image specifications for your LinkedIn Pages and Career Pages

LinkedIn image sizes for ads:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background image: 300 x 250 pixels
  • Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
  • Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

YouTube images & videos size

YouTube now is not only about regular format videos. It also supports vertical videos ( shorts ), stories and posts with images. So photos and videos help you express yourself as they take up almost 90% of your channel. To ensure that your videos are shown at the highest quality on any device, set your photos and videos to the right size.

 

  • YouTube profile picture size: 1080 x 1080 pixels (recommended)
  • YouTube banner image size: 2048  ×  1152 pixels (recommended)
  1. YouTube banner will only be shown fully on Smart TV displays
  2. Channel art looks different on desktop, mobile, and TV displays
  3. Safe area for logos and text: 1235 x 338 pixels
New YouTube banner size
  • YouTube image post size: 1080 x 1080 pixels.
  • Youtube story size : 1080 x 1920 pixels (recommended)
  • YouTube video Thumbnail size: 1280 x 720 pixels minimum, 1920 x 720 pixels (recommended)
  • YouTube HD video size: 1280 x 720 pixels minimum

Manage your channel branding

YouTube Videos resolutions and sizes:

  • YouTube 240p : 426 x 240 pixels
  • YouTube 360p : 640 x 360 pixels
  • YouTube 480p : 854 x 480 pixels
  • YouTube 720p HD : 1280 x 720 pixels
  • YouTube 1080 HD : 1920 x 1080 pixels
  • YouTube 1440 HD : 2569 x 1440 pixels
  • YouTube 2160p ( 4K ) : 3840 x 2160 pixels
  • YouTube 7680p ( 4K ) : 7680 x 4320 pixels

TikTok images & videos size​

TikTok is a visual platform, so the quality of your videos and photos is important. Use the right size for your content supported by TikTok

  • TikTok profile photo size: 1080 x 1080 pixels (recommended)
  • TikTok story size: 1080 x 1920 pixels (recommended)
  • TikTok full-screen vertical video size: 1080 x 1920 pixels (recommended)

WhatsApp images & videos size

If you are using WhatsApp for business you have to use it correctly in order to represent your business in a professional way

  • WhatsApp profile picture size : 500 x 500 pixels minimum, 1080 x 1080 pixels  (recommended)
  • WhatsApp business cover photo: 1280 x 720 pixels (recommended)
  • WhatsApp status photo / video size: 1080 x 1920 pixels (recommended)

Pinterest images size

Pictures have a significant influence on the design of your homepage. A beautiful picture can attract your customers and leads them to see the website carefully. We will help you select a suitable photo according to the size and quality you need, as well as measure its dimensions so that there are no problems when uploading it to your site

  • Pinterest profile photo size: 1080 x 1080 pixels (recommended)
  • Pinterest cover photo size: 800 x 450 minimum
  • Pinterest square pins size: 1000 x 1000 pixels 
  • Pinterest story pins image size: 1080 x 1920 pixels (recommended)
  • Pinterest collection pins images size : 1000 x 1000 pixels

Pinterest product specs

Pinterest image sizes for ads and carousels:

  • App install ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels (recommended)
  • Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel
  • Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels (recommended)

Snapchat images & videos size

Snapchat images and videos size is not as large as other social media platforms, so it’s important to keep it in mind when you are creating content. Snapchat images and video sizes are lower quality than Instagram and Facebook, but higher than Twitter. This can be a good thing if you’re sharing quick stories or talking about a party last weekend. However, if you’re trying to get more serious with your content, Snapchat may not be the best place for it unless you have big news.

 

  • Snapchat shared images size: 1080 x 1920 pixels
  • Snapchat Geofilter image size: 1080 x 2340 (recommended)
  • Snapchat ads image size: 1080 x 1920 pixels (at minimum)



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